Our Story


Azul logo


We believe in inspiring people to believe in their own greatness. 

Through innovation in product and inspiration in purpose.

We create technical, performance and athletic components to help people in pursuit of their life goals.

Azul was born out of the belief to empower, inspire and develop greatness in people. To help them live better lives through an active lifestyle.

Our mission, values and principles drive everything we do. We believe all people are inherently capable of fulfilling their highest potential.

Our purpose is to help them believe in their own greatness, lead their own lives and go after their goals with a successful mindset.

We are people empowering people.

We create innovative products that demonstrate our principles of design and deliver the best functional experience.

Through the purpose that they may become components that enhance your lifestyle and help you reach your goals. 


Our core belief in people is simple and universal in that

We are all



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