Our Design Philosophy

We are a design-led company. 

Our commitment to "Innovation in Product" is fulfilled by our design values.

Through incessant curiosity, we are always thinking about how to innovate better solutions in our products and experiences.

We always focus on how we can improve the wearer’s experience as it relates to our mission of empowering, inspiring and motivating people to reach their highest potential.

Great design for us means creating high quality, compelling and functional products. 

The way we begin our design process is by asking ourselves “What incredible benefits can we give to the wearer? Where can we take the wearer’s experience?”

Developing a deep understanding about the wearer and their relationship with the product is fundamentally important.

It allows us to make the best components possible and deliver a much better experience than what is currently available. 

Focus and simplicity - is what allows us to create clean, minimal yet purposeful products.

Designing with intent and purpose is at the core of everything we make.

We develop products through the merging of innovation and creativity. Focusing at the intersection of art and science to create unique, high performance and reliable solutions.

Our commitment to high quality, high performance and thoughtful design is fundamental to our process.


Ultimately what we create stands testament to who we are and what we care about.

Embodying the values and principles of Azul athletics.




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